Event description

The annual team “Game Development”  of IEEE DUTh SB in collaboration with the IEEE CS SBC of our Student Branch organizes a webinar entitled “Mobile App Marketing”! The webinar will focus on the explanation of the marketing flow that follows a mobile application, as well as the best practices / insights that can be used.

More specifically, we will cover the sections concerning:

• the analysis of the marketing funnel (the awareness phase up to the retention)

• the mechanisms, format and way mobile ads work

• the metrics (KPIs) that affect teh strategic plan in place

• ways that can be used in order to increase downloads on Google Play and the App Store

• techniques to improve the engagement of the mobile application

• the alternative monetization (revenue) of a mobile application and best practices for games.

The webinar will take place on Tuesday, April 20 at 18:30, while to attend it you must fill out the following form until Sunday 18/04 at 12:00 pm:


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